Mesteri képzés / Tantárgyak /

New Media Culture


1. Information about the program

1.1 Higher education
1.5 Level of study MASTER
1.6 Study program /

2. Information about the discipline

2.1 Discipline title NEW MEDIA CULTURE
2.2 Course lecturer RADU MEZA
2.3 Seminar assistant RADU MEZA
2.4 Year of study 2 2.5 Semester 1 2.6. Evaluation type 2.7 Discipline type DS

3. Total estimated time (hours of didactic activities per semester)

3.1 Number of hours per week 3 of which: 3.2 course 2 3.3 seminar/laboratory 1
3.4 Total hours in the study plan 42 of which: 3.5 course 28 3.6 seminar/laboratory 14
Time distribution: hrs
Studying the manual, course reader, bibliography and notes: 14
Supplementary documentation in the library, on electronic platforms and in the field: 14
Preparing seminars/laboratories, homework, syntheses, portfolios and essays: 14
Examinations 2
Other activities: ..................
3.7 Total hours of individual study 42
3.8 Total hours per semester 84
3.9 Number of credits 6

4. Prerequisites (where applicable)

4.1 based on the curriculum •
4.2 based on competences •

5. Conditions (where applicable)

5.1 for the course • Room with a video projector/ digital display and Internet connection
5.2 for the
seminar/laboratory • Room with a video projector/digital display and Internet connection

6. Accumulated specific competencies

Professional competencies • Understanding theories regarding technology mediated communication, the social impact
of new media

• Treating communication and the audience from the perspective of field-specific parameters, taking into account the relation between the technological medium and target audience

• Identifying the particularities involved in the specialized use of various types of media in communication with respect to specificities of the channel and the media product

• Understanding the methodological challenges of researching communication through the new media

• Using automated data collection and analysis tools for in hypertextual communication research

Transversal • Communicating in the context of unknown networked publics

7. Discipline objectives (from the accumulated competencies grid)

7.1 General objective • The understanding of the theoretical frameworks and collection/analysis tools that can be used to research new media
communication from the technological, political economy and social perspectives
7.2 Specific objectives • Understanding the social, political and economic changes related to the use of new media technologies: the bias of technology, media
ecology, technological determinism
• Understanding professional and interpersonal communication in the context of new media: one-to-one, one-to-many, many-to-many, networked publics, publicly private, privately public, mass-media, networked media
• Understanding the main academic theories relating to new media technology use
• Using appropriate theoretical frameworks and methodology for the study on new media communication



8. Contents

2. Technology. Communication as Matter in
Transportation. Spatial and Temporal biases. Media Ecology. Medium Theory. Media as the Extensions of Man. The Gutenberg Galaxy. The Global Village. Electric and Electronic Media - From Telegraph to Television Explanation,
Discussion Reading: Harold Innis -
Empire and Communication Reading: Marshall McLuhan - Radio - The Tribal Drum
3. Media Technology and the Driving Principles
of the Industrial Society. Assembly Line
Logic. Mass Production and Mass Distribution
Diffusion of Innovations Theory Explanation,
Video Assembly Line Logic in
the Inverted Pyramid
4. New Media as the Intersection of Media
Technologies and Computing Technologies. The Personal Computer. The universal media machine. Explanation,
Demonstration, Reading: Lev Manovich -
The Language of New
Bill Gates' vision: A computer in every home and software separated from hardware
5. The Internet. Network Communication. The
Memex. Hypertext Systems Explanation,
Discussion Reading: Vanevar Bush -
As We May Think
6. Computer Mediated Communication (CMC).
Early communication on the Internet. Mail, Chat, BBS, MUD, IRC. Instant Messaging. History and Scholarship Explanation,
Discussion SPAM and spam
BBS and virtual communities.
MUDs - Reading: Charles
IRC in the early 1990s -
Identity games Instant Messaging, Teenagers and Coordination
7. The World Wide Web. Websites. Webmail.
The dot-com Bubble. Explanation,
Demonstration, Discussion Video: Download, The
True Story of the Internet
8. Web 2.0 and Democracy. Media Sharing.
Collective Media and Personal Media. Services and Platforms. Dichotomies. Push and Pull. Broadcasting and Narrowcasting. Narrative
and Database. Swarm and Herd Explanation,
Video, Discussion Reading: Paul Anderson -
Web 2.0
9. User Generated Content. User Generated
Organization. Folksonomies, Tagging and Collective Intelligence. Remix Culture. Internet Memes and Viral Videos Explanation,
Discussion Mike Wesch - An
Anthropological Introduction to YouTube. Lawrence Lessig - Creativity
10. Mobile Communication Devices. From SMS to
Smartphones supporting Augmented Reality
Applications Explanation,
Discussion What does mobile
telephony change? Who does it empower?
How is communication via SMS different than other types of communication? What's its role in our culture?
Explain augmented reality!
11. Social Networking Sites. Social Media.
Amateur Media. Self-presentation and Self- representation. Attention Economy. Explanation,

12. Finding a theoretical framework for new media
research Discussion
13. Finding a methodological approach for new
media research Discussion
14. Colloquium Presentation of
Research articles
Anderson, P. 2007. What is web 2.0. Ideas, technologies and implications for education, 60
Barabasi, A.-L. 2000. Linked: The New Science of Networks, New York, The Penguin Group.
Bartle, R. 1996. Hearts, clubs, diamonds, spades: Players who suit MUDs. Journal of MUD research, 1, 19. Bartle, R. 2000. Summary MUD history. în: STEWART, B. (ed.) Living internet.
Bechar-Israeli, H. 1995. From< bonehead> to< cLonehead>: nicknames, play, and identity on Internet relay
chat. Journal of Computer-Mediated Communication, 1.
Beer, D. D. 2008. Social network (ing) sites... revisiting the story so far: A response to danah boyd & Nicole
Ellison. Journal of Computer Mediated Communication, 13, 516-529. Berners-Lee, T. 1989. Information management: A proposal.
Berners-Lee, T. 1996. WWW: past, present, and future. Computer, 29, 69-77. Goffman, E. 1959. The Presentation of Self in Everyday Life, New YOrk, Doubleday. Innis, H. 2007. Empire and Communications, Plymouth, Rowman and Littlefield.
Jenkins, H. 2006. Convergence Culture: Where Old and New Media Collide, New York, New York
University Press
Jones, S. 2003. Encyclopedia of new media: An essential reference to communication and technology, Sage
Publications, Inc
Manovich, L. 2007. Alan Kay's Universal Media Machine. Lev Manovich [Online]. Accesat la:
Marvin, C. 1988. When Old Technologies Were New: Thinking About Electric Communication in the Late
Nineteenth Century, Oxford, Oxford University Press.
Mcluhan, M. 2001. Understanding Media: The Extensions of Man, Londra, Routledge.
Papacharissi, Z. 2009. The virtual geographies of social networks: a comparative analysis of Facebook, LinkedIn and ASmallWorld. New Media & Society, 11, 199.
Poster, M. 1995. The second media age, Polity Press Cambridge.
Rafaeli, S. 1984. The electronic bulletin board: A computer-driven mass medium. Social Science Computer
Review, 2, 123.
Thelwall, M. 2009. Social Network Sites: Users and Uses. în: ZELKOWITZ, M. V. (editor) Advances in Computers: Social Networking and the Web, Vol 76. Ediţia ed. San Diego: Elsevier Academic Press Inc.
Van Loon, J. 2007. Media technology: Critical perspectives, Open University Press.
Wellman, B. 2004. The three ages of internet studies: ten, five and zero years ago. New Media and Society,
6, 123-129.
Download: The True Story of the Internet: Browser Wars, 2008a. Jones, J. USA: Science Channel.
Download: The True Story of the Internet: Bubble, 2008b. Jones, J. USA: Science Channel. Download: The True Story of the Internet: People Power, 2008c. Jones, J. USA: Science Channel. Download: The True Story of the Internet: Search, 2008d. Jones, J. USA: Science Channel
8.2 Seminar / laboratory Teaching methods Observations
1. Static and Dynamic Web pages - Automation Application
2. Web Scrapers - Scraping with Chrome Scraper Application
3. Web Scrapers - Scraping with Helium Application
4. Cleaning up large data sets Application
5. Data analysis tools - VOSViewer Application
6. Data analysis tools - Tropes Application
7. Data visualisation Application


9. The corroboration of discipline contents with the expectations of epistemic community representatives, professional associations and representative employers in the study program's corresponding field
• The study of new media is often seen as a new field in communication science and many study programs approach it with some skepticism, when in fact there is decades old scholarly work which would prove most useful for future professional in the field of communication sciences. Being able to understand the principles behind new media technologies, their relation with political economy and society is essential for the 21st century communication sciences researcher.


10. Evaluation
Type of activity 10.1 Evaluation criteria 10.2 Evaluation methods 10.3 Weight in final
10.4 Course The ability to use an
appropriate theoretical framework for new media research A 12 page (24000
characters) original research article on phenomenon belonging to new media culture 50%
10.5 Seminar/laboratory Methodology and the
ability to use automated data collection and analysis tools 50%

10.6 Minimum performance standard
• The student shows a reasonable understanding of new media technologies, their political, economic and social context
• The student is able to use appropriate theoretical frameworks and methodology for researching new media phenomena



Date Course lecturer signature Seminar assistant signature

Lect. Dr. Radu Meza
Lect. Dr. Radu Meza

Date of approval in the Department Head of department's signature


2019.01.14. 20:00

Január 22. és február 5. között lehet iratkozni a februári államvizsgára


2018.12.12. 22:28

A hírre kattintva megtaláljátok az idei államvizsgával kapcsolatos fontosabb információkat. A szakdolgoazat lebonyolítási tervét, és a 2019-es írásbeli záróvizsga tételeket.

2018.07.27. 11:20

A Magyar Újságírók Romániai Egyesületé (MÚRE) a Szilágy megyei Kémeren szervezte éves riporttáborát július 5-8. között. Az Erdély minden szegletéből érkező közel húsz tapasztalt újságíró mellett a táborban a kötelező szakgyakorlat részeként az Újságírás, valamint a Kommunikáció és Közkapcsolatok szak három fős diákcsapata is részt vett. A szakgyakorlat célja az volt, hogy vezetőtanáraik és szakmabeliek segítségével az egyetemi hallgatók helyszíni munka során ismerjék meg a tévés munka alapjait, a filmezés munkamenetét, és riportfilmeket készítsenek a Szilágyságban élő magyar közösség mindennapjairól.